Fancy a night out with a twist? Want to try something unique and adrenaline-pumping? Opening an axe throwing bar might just be the perfect venture for you. Axe throwing has become a popular and exciting activity in recent years, attracting people of all ages and backgrounds. This guide will walk you through the steps of opening your very own axe throwing bar, from finding the perfect location to creating a thrilling atmosphere.
Step 1: Research and Planning
Before embarking on this axe-citing journey, it’s essential to do your research and carefully plan every aspect of your business. Start by identifying your target audience and competition in the area. Look for areas with a high footfall and consider the demographics of your potential customers.
Pro-tip: Conduct market research to understand the demand for axe throwing bars and evaluate the potential profitability of your venture. This will help you determine if there is a market for your business in the chosen location.
Step 2: Location, Location, Location
The key to a successful axe throwing bar is finding the right location. Look for a spacious venue with high ceilings and sufficient distance between lanes to ensure safety. Consider areas near nightlife hotspots or popular entertainment venues to maximize footfall.
Pro-tip: When scouting for locations, take into account local regulations and permits that may be required to operate an axe throwing bar. It’s crucial to comply with all safety and licensing requirements to ensure a smooth and legally compliant business operation.
Finding a Suitable Location
Finding the right location for your axe throwing bar is crucial to its success. You’ll want to find a space that is easily accessible, has enough room for throwing lanes and seating areas, and is located in a busy area with a good amount of foot traffic.
Consider looking for a location in a trendy neighborhood or an area with other popular bars and restaurants. This will attract a larger crowd and increase the chances of people stumbling upon your bar and giving it a try.
Additionally, think about the size of the space you’ll need. You’ll need enough room for throwing lanes, seating areas for customers, and potentially a bar area for serving drinks. It’s important to find a space that can accommodate all of these elements comfortably.
It’s also worth considering the demographics of the area. Is your target audience primarily young professionals, college students, or families? Make sure your chosen location aligns with the demographics you are targeting.
Lastly, consider the cost of renting or purchasing a space. Look for a space that fits within your budget and offers good value for the price. Keep in mind that location can greatly impact the cost, so be prepared to make compromises if necessary.
Overall, finding a suitable location for your axe throwing bar is a critical step in the process. Take the time to research and visit different potential locations, consider the needs of your target audience, and weigh the costs and benefits of each option.
Acquiring the Necessary Permits and Licenses
When opening an axe throwing bar, it is crucial to acquire the necessary permits and licenses to ensure your business operates legally and safely. Below are some key permits and licenses you may need to obtain:
| Permit/License | Description |
|---|---|
| Business License | A general license required for running any type of business. Contact your local government office or city hall to inquire about the specific requirements and application process. |
| Liquor License | If you plan to serve alcohol at your axe throwing bar, you will need to obtain a liquor license. The specific type of license may vary depending on your location and regulations. |
| Zoning Permit | Ensure that your chosen location is zoned for axe throwing and entertainment activities. Obtain a zoning permit from your local planning department. |
| Occupancy Permit | Ensure that your building complies with all safety codes and requirements. Obtain an occupancy permit to validate the building’s suitability for public use. |
| Fire Safety Certificate | As axe throwing involves potentially dangerous activities, it is essential to obtain a fire safety certificate to demonstrate that you have implemented appropriate fire prevention and safety measures. |
| Insurance Coverage | Consider obtaining insurance coverage to protect your business against potential liability claims and accidents that may occur at your axe throwing bar. |
Remember to consult with local authorities and legal professionals to ensure you have a comprehensive understanding of the specific permits and licenses required in your area. Failing to obtain the necessary permits and licenses can result in fines, closure of your business, or legal issues, so it’s important to prioritize this step in the planning process.
Setting up the Axe Throwing Area
Setting up the axe throwing area is a crucial step in opening an axe throwing bar. Here are some key considerations to keep in mind:
1. Safety Measures
Safety should be your number one priority when setting up the axe throwing area. Install proper safety measures such as sturdy fencing, safety nets, and axe retrieval systems to prevent accidents. It is also important to provide safety guidelines and instructions to all participants.
2. Target Placement
Decide on the placement of the axe throwing targets in the designated area. Ensure that there is enough space between the targets to allow sufficient room for throwing axes. The targets should be securely fastened to the wall or ground, with proper padding and backstops to prevent damage.
Consider placing targets at different distances to cater to beginners and more experienced axe throwers. Marking each target with clear indicators can help participants understand the scoring system.
Additionally, make sure that there is enough space around each target for participants to safely retrieve their axes and move around without obstruction.
3. Flooring and Lighting
Choose a flooring material that is both durable and easy to clean. Concrete is a popular option as it is resistant to damage and can handle heavy foot traffic. Adding rubber mats in the throwing area can provide extra safety and cushioning.
Proper lighting is essential for ensuring visibility in the axe throwing area. Install sufficient lighting fixtures to adequately illuminate the targets and surrounding areas. Consider using LED lights for their energy efficiency and bright illumination.
Overall, a well-designed and properly set up axe throwing area will not only enhance the safety and experience of participants but also contribute to the overall success of your axe throwing bar.
Purchasing the Required Equipment
When opening an axe throwing bar, it is essential to invest in the right equipment to ensure a safe and enjoyable experience for your customers. Here are the key items you will need to purchase:
1. Axes: The main equipment for axe throwing is, of course, the axes themselves. It is important to choose high-quality throwing axes that have been specifically designed for this activity. Look for axes that have a sturdy construction and a balanced weight distribution, as this will help with accuracy and control.
2. Target Boards: To create a proper axe throwing setup, you will need target boards. These boards should be made of durable materials such as plywood or composite boards, as they will be subject to repeated impacts from axes. Consider purchasing target boards with target rings or scoring zones to make the game more challenging and competitive.
3. Axe Stands: Axe stands are used to hold the target boards in place during the throwing sessions. Look for stands that are sturdy and adjustable, as they need to support the weight of the target boards and withstand the force of the axes hitting them.
4. Safety Barriers: Safety should always be a top priority in an axe throwing bar. Install safety barriers around each throwing lane to separate the players from the spectators and prevent any accidents. Use materials such as netting or plexiglass to create transparent barriers that provide protection without obstructing the view.
5. Scoreboards: To keep track of the scores and add a competitive element to the game, invest in scoreboards for each throwing lane. These can be manual or electronic scoreboards, depending on your budget and preferences.
Remember to also consider additional items such as signage, seating areas, lighting, and safety equipment like first aid kits and fire extinguishers to ensure a complete and safe axe throwing experience for your customers.
Marketing and Promoting Your Axe Throwing Bar
Once you have your axe throwing bar up and running, it’s important to focus on marketing and promoting your business to attract customers. Here are some strategies you can use to generate buzz and increase foot traffic to your bar:
Create a Strong Online Presence
In today’s digital age, having a strong online presence is crucial for any business. Start by creating a professional website for your axe throwing bar where you can showcase your bar’s unique features, pricing, and photos. Optimize your website for search engines by using relevant keywords, and make sure to regularly update the content to keep it fresh.
Utilize social media platforms like Facebook, Instagram, and Twitter to promote your axe throwing bar. Engage with your audience by posting regularly, sharing photos and videos of customers having a great time at your bar, and responding to comments and messages promptly.
Offer Special Deals and Promotions
Attract potential customers by offering special deals and promotions. Consider running happy hour specials, group discounts, or hosting themed events. Partner with local businesses to offer joint promotions or cross-promote each other’s offerings.
Create a loyalty program to encourage repeat customers. Offer incentives such as discounts on future visits or exclusive access to special events or merchandise.
Host Tournaments and Events
Organize axe throwing tournaments and events to attract a wider audience. Advertise these events on your website, social media platforms, and local event calendars. Consider offering prizes or trophies to the winners of these competitions to encourage participation.
Collaborate with local sports teams, community organizations, or charities to host fundraising events or team-building activities at your axe throwing bar. Building a strong network and community presence can help generate positive word-of-mouth and attract more customers.
Utilize Online Reviews and Testimonials
List your axe throwing bar on popular review websites such as Yelp, Google My Business, and TripAdvisor. Encourage satisfied customers to leave positive reviews and testimonials online. Respond to both positive and negative reviews professionally and promptly to show that you value customer feedback and are committed to improving customer experience.
| Marketing Strategies | Effectiveness |
|---|---|
| Online advertising through social media platforms | High |
| Host special events and tournaments | Medium |
| Offering promotions and discounts | High |
| Leveraging word-of-mouth marketing through customer reviews and testimonials | High |
By implementing these marketing strategies, you can effectively promote and market your axe throwing bar to attract a steady flow of customers and create a thriving business.
