There is no denying that Axe is one of the most popular brands when it comes to grooming products for men. From body sprays to deodorants, this brand has become a household name. But have you ever wondered who owns Axe?
Axe is actually owned by a multinational consumer goods company called Unilever. Unilever is a British-Dutch company that was founded in 1930 through the merger of two companies – Margarine Unie, a Dutch company, and Lever Brothers, a British company.
Unilever is known for its wide range of consumer products, which include food, beverages, cleaning agents, and personal care products. This company operates in more than 190 countries and has a strong presence in the global market. Axe is just one of the many brands that Unilever owns.
History of Axe brand
Axe, also known as Lynx in certain countries, is a popular brand of personal care products for men. It is owned by the multinational consumer goods company Unilever. The brand was first launched in France in 1983, and it quickly gained popularity among young men and teenagers.
Axe products are targeted towards the male demographic, offering a range of grooming and personal care products including body sprays, deodorants, shower gels, shampoos, and styling products. One of the brand’s most iconic products is the body spray, which is known for its distinctive fragrances and provocative marketing campaigns.
Over the years, Axe has expanded its product line to include different scents and variations to cater to the diverse preferences of its customers. The brand has also collaborated with various famous personalities and celebrities to promote its products and ensure its continued relevance in the market.
Today, Axe is a global brand available in numerous countries around the world. It continues to be a leading player in the men’s personal care industry, offering innovative and high-quality products that help men look, feel, and smell their best.
Origins and Foundation
Axe, also known as Lynx in some countries, is a popular brand of male grooming products. The company that owns the Axe brand is Unilever, a multinational consumer goods company.
Unilever was founded in 1930 by the merger of two companies, Lever Brothers and Margarine Unie. Lever Brothers was a leading soap manufacturer, while Margarine Unie specialized in the production of margarine. The merger of these two companies created Unilever, which quickly became a major player in the consumer goods industry.
Axe was launched by Unilever in France in 1983. Originally marketed as a body spray, Axe quickly gained popularity among young men for its trendy and masculine image. The brand expanded its product range over the years to include deodorants, shower gels, shampoos, and other grooming products.
Today, Axe is available in over 90 countries worldwide and has become one of the leading male grooming brands. It is known for its distinctive fragrances and innovative marketing campaigns that aim to inspire men to embrace their individuality and express their own unique style.
| Key Information | |
|---|---|
| Company Name | Unilever |
| Year Founded | 1930 |
| Original Country | France |
| Products | Male grooming products, including body sprays, deodorants, shower gels, and shampoos |
| Global Presence | Available in over 90 countries |
Acquisition by Unilever
In 1989, the global consumer goods company Unilever acquired the brand Axe. Unilever, based in London, is one of the largest fast-moving consumer goods (FMCG) companies in the world, with a wide portfolio of brands including Dove, Lipton, Knorr, and many others.
The acquisition of Axe allowed Unilever to enter the male grooming market with a strong and recognized brand. Axe, known as Lynx in some countries, quickly became a popular choice among young men for its distinct fragrances and edgy marketing campaigns.
Under Unilever’s ownership, Axe has continued to expand its product range and global presence. Today, Axe products are available in over 90 countries and have become synonymous with male grooming and personal care. The brand offers a range of body sprays, deodorants, shower gels, and hair care products tailored to the needs and preferences of its target market.
The acquisition of Axe by Unilever has proven to be a successful strategic move, further strengthening Unilever’s position in the FMCG industry and allowing the company to tap into the growing male grooming market.
| Year | Event |
|---|---|
| 1989 | Unilever acquires the brand Axe |
| Present | Axe products available in over 90 countries |
Unilever company
Unilever is the company that owns Axe. It is a multinational British-Dutch company that specializes in consumer goods. Unilever offers a wide range of products including food, beverages, cleaning agents, and personal care products.
Axe, also known as Lynx in some countries, is a popular brand of male grooming products owned by Unilever. The brand is known for its range of deodorants, body sprays, shower gels, and other grooming products.
Unilever is one of the largest consumer goods companies in the world, with a strong presence in over 190 countries. It is committed to sustainable business practices and has several brands under its umbrella that focus on environmental and social responsibility. In addition to Axe, some of Unilever’s well-known brands include Dove, Lipton, Hellmann’s, and Ben & Jerry’s.
Overall, Unilever’s ownership of Axe has contributed to the brand’s success and global reach, making it a popular choice among many men for their grooming needs.
Overview and background
Axe, also known as Lynx in some countries, is a popular brand of men’s grooming products. It is owned by Unilever, a multinational company that specializes in consumer goods.
Axe was first launched in France in 1983 and quickly gained popularity for its range of body sprays, deodorants, and shower gels targeted towards young men. The brand’s marketing campaigns often revolve around the concept of attracting women by using their products, which has garnered both praise and criticism over the years.
Since its initial launch, Axe has expanded its product line to include hair care and styling products, such as shampoos, conditioners, and styling gels. The brand has also introduced new fragrance variations to cater to different preferences and trends.
International Success
Due to its clever marketing strategies and distinctive fragrances, Axe has become a global success. The brand is now available in over 90 countries worldwide. It has gained a strong following among young men who appreciate its bold and masculine image.
Social Initiatives
Unilever, the parent company of Axe, is committed to sustainability and social responsibility. It has implemented various initiatives to reduce its environmental impact and support local communities. Unilever’s Sustainable Living Plan aims to improve the health and well-being of people and reduce its environmental footprint.
Axe, as a brand under Unilever, has also embraced these initiatives. It has actively participated in programs that promote inclusivity and self-confidence among young men. Axe has partnered with organizations that address issues such as toxic masculinity and promote healthy relationships.
In conclusion, Axe is a popular men’s grooming brand owned by Unilever. With its bold image and distinctive fragrances, it has gained international success and a dedicated following among young men. The brand is committed to sustainability and social responsibility, actively participating in initiatives that promote inclusivity and self-confidence.
